Prepared for Masterwork Home Company · David Boschert
You Built a Masterwork.
Let's Get It Sold Like One.
A representation plan for the estate at 2669 Southwind Road, The Rookery at Heron Lakes, Berthoud, Colorado. $2,895,000 · 8,022 sq ft of pure intention.
Client Review · Jeff Buenostro
"I interviewed six agents before meeting with Victoria. All of the agents came with their comps, put them on my table, and all told me I would get $1.9 to maybe $2.2 million. Victoria came, took their time, looked at the land, came back and said, let's list at $3.15. I was shocked. I didn't know if they could achieve that goal. Then I watched them in action. I watched how they used their psychological sales abilities and how they were able to manufacture demand. We ended up selling in approximately 40 days for over list at $3.2 million. Working with Victoria netted me an extra $1 million. Do not look any farther. This is your team."
Jeff Buenostro · Seller
The Product
The Home Is Not the Problem. The Online Positioning Is!
Eight thousand square feet of intentional design. Built once, built right, by a builder who corrected every flaw he'd ever found in a house. The product is exceptional. The presentation has not kept pace.
Interior photos virtually staged in Restoration Hardware style and exterior skies digitally enhanced for presentation purposes. Architecture and finishes are shown as built; decor and lighting are illustrative.
Site & Floor Plans
The layout sells itself once a buyer can actually see the life inside it.
3D Virtual Staged Floor Plans
The same two levels, virtually staged and rendered in three dimensions so buyers can instantly feel the life inside each room.
3D virtual staged floor plans are digitally generated illustrations based on the architectural plans. Furniture placement and finishes are illustrative.
The Good Life
A Membership That Changes the Address Book
A TPC golf membership comes included with the purchase of this home.
Championship-caliber golf steps from your front door, tee times whenever the mood strikes.
TPC Network access opens doors to premier courses and privileges across the country.
Clubhouse dining, social events, and a community built around the game.
Golden-hour cart rides at sunset, the everyday rhythm of the good life.
In Defense of the Home
This Home Is Not the Problem. The Online Positioning Is!
This incredible home could grace the covers of Architectural Digest and be the envy of all the new owner's friends and family. This home should be blowing up the internet! Built once, built right, by a builder who has poured their heart and soul into this Masterpiece!
The presentation has not kept pace.
The Situation
120+ Days on Market Isn't a Price Problem. It's a Presentation Problem.
Every month this home sits, the market learns to ignore it. Buyers assume something is wrong. Agents stop showing it. And the carrying costs (taxes, insurance, utilities, capital) quietly compound against a builder's next project. At this price point, the buyer pool is small, national, and psychologically sophisticated. They don't respond to more photos and another price cut. They respond to positioning, scarcity, and certainty.
The current marketing tells buyers what the house has. Nobody buys 8,000 square feet of features. They buy the life it makes possible — and that story has to be told deliberately, by someone who closes luxury buyers for a living.
Every additional month on market weakens negotiating leverage. The next price conversation should happen with a buyer at the table, not with the market in silence.
What Buyers See Right Now
The Zillow Numbers Every Buyer Reads Before They Ever Call.
The Current Zillow Stats for 2669 Southwind Road are trending in "The Negative Online Sentiment Category."
1,840
Views on Zillow
Total listing views since launch
11
Saves on Zillow
Buyers who saved this home
120+
Days on Zillow
Time on market
Our properties are continuously rated as Hot Homes on Zillow, likely to sell in the next seven days. This is very important: it creates urgency in a market where there is none.
Buyers use this information to understand the home and the home's situation on the market. Viewers see saves as desirability. If saves are low, the buyer thinks the home is not desirable. If they see the views are low, they start to think there is a price problem.
We use technology to make sure the home is presented at the very top on all platforms. With our technology, you will watch the views and the saves skyrocket, and this home become the star of the surrounding area.
Why Victoria Fitch
Top 1.5%
of agents nationwide
$3.5B+
in career sales
24+ Years
closing Colorado luxury
RealTrends
ranked, year after year
The Full Arsenal
Everything We Deploy to Sell a Home: All of It, On Day One
No à-la-carte packages, no upsells. This is the complete marketing machine behind every Victoria Fitch listing.
Our Videos Go Viral: The Last One Drew 450,000 Views
In a nod to Hollywood, we make movie-quality branded films of every listing, and they get shared. Our last cinematic listing film crossed 450,000 views and counting.
Top 1% of Agents Nationwide: Fewest Days on Market
Victoria's listings don't sit. Ranked in the top 1% of agents nationwide for least days on market, because positioning, presentation, and buyer targeting happen before the sign goes in the yard, not after the home has gone stale.
Living Room · 360°Virtual Matterport Tours
Full interactive 3D walkthroughs: remote and relocation buyers walk every room of the home from anywhere on earth.
3D Home Tours & Floor Plans
AI-integrated 3D floor plans that link the photography to an interactive map of the home: layout, flow, and dimensions at a glance.
Drone Photography
Aerial cinematic perspectives that showcase the homesite, the golf setting, and the Colorado mountain backdrop.
Cinematic Video Tours
Movie-quality branded films, scored, edited, and shareable everywhere. Ours go viral: the last one drew 450,000 views.
Social Media Boosts
Coordinated posts, stories, and paid promotions across every major platform: custom audience segmentation by demographics, interests, and buying behavior.
Zillow Premier & Showcase
AI-powered Showcase placement most agents cannot access: 75% more views, 68% more saves, 20% faster contracts.
Google Display Ads
Geotargeted and keyword-optimized campaigns reaching qualified buyers locally and internationally.
Magazine Photography
Brand-standard shooting, styling, and editing: your home is presented like a magazine spread, never with "MLS photos."
Dynamic AI Targeting
Data-driven buyer acquisition that follows the buyer, locally and globally, across every channel.
LeadingRE & Luxury Portfolio
Syndication to the #1 global relocation network: 550+ firms in 70+ countries, by invitation only.
Mansion Global · Wall Street Journal
Preferred agent status placing listings in front of the world's wealthiest buyers via Dow Jones and the WSJ network.
Award-Winning Marketing Team
Industry-leading strategists who dominate every digital channel and reach the most qualified buyers nationwide.
Award-Winning Design Team
A full curation house: high-end furnishings and styling selected for your home's architecture, not a storage unit of basics.
Award-Winning Landscape Design
Exterior curators who perfect the first impression, because at this price, curb appeal is the opening scene.
Recent Proof
5 Latigo Place, Columbine Valley
This is the movie-quality branded film we produced for a recent luxury listing, 6,622 sq ft on the golf course in Columbine Valley. The kind of production your home would receive.
$2.45M
Sold price
Jun 2026
Closed
6,622
Sq ft
Branded film, drone, Matterport, staging, and the full arsenal above, deployed on every listing Victoria represents.
The Designer-Staged Treatment, Delivered
Victoria listed and sold 5 Latigo Place, a 6,622 sq ft designer-staged estate, for $2.45M in June 2026. This is the exact movie-quality video and staging presentation your Southwind home would receive.
Inside the Designer-Staged Home
Ten interior frames from the 5 Latigo Place listing: the same staging, photography, and finishing standard applied to every Victoria Fitch luxury listing.
Photography from the former MLS listing of 5 Latigo Place, Littleton, CO 80123 · Closed 6/1/2026 · Shown as proof of marketing results.
Our Method
The Psychology of Getting It Sold
Homes don't sit because they're overpriced. They sit because the market hasn't been given a reason to act. Here is how we manufacture that reason.
Positioning Before Price
A $2.9M buyer never "shops listings". They choose between stories. Right now this home competes as a spec listing. We re-launch it as the estate with the best setting available in the only gated enclave at TPC Colorado. Same house, new frame, and frames move markets.
Anchoring & Price Psychology
How a price is presented determines how it is judged. We use precise-price anchoring, value stacking (the TPC membership, the three HVAC zones, the catering kitchen), and comparison framing so buyers measure this home against $4M product, not against their last Zillow search.
Emotional Architecture
Buyers justify with logic and buy with feeling. Every room gets a single feeling it is staged and shot to produce: arrival, gathering, mastery, retreat. Showings become experiences; experiences become offers.
Urgency Without Pressure
Long days-on-market reads as leverage for the buyer. We reset the clock: a coordinated re-launch, a defined exposure window, and honest scarcity: this is a one-of-one homesite. When a buyer believes they found it first, they act first.
The Commitment
A 90-Day Sold Plan for 2669 Southwind
This is the exact sequence we would execute from day one, agreed with you, measured weekly, and adjusted in real time. No waiting for spring. No hoping.
Reposition & Re-Launch
- New narrative built: "The Best Setting Available at The Rookery" (one-of-one, never repeated)
- Cinematic media shoot: twilight drone, hero interiors, room-by-room emotional walkthrough
- Staging refresh tuned to the $2M+ buyer profile, not the MLS photo count
- Precise re-anchored price strategy agreed with you before a single dollar moves
- Coordinated "Coming Soon" release through the Kentwood network to build demand before the listing goes live
Maximum Qualified Exposure
- Direct-to-buyer campaign: TPC members, Heron Lakes residents moving up, golf-community buyers across NoCo
- National relocation pipeline: our relocation practice places out-of-state luxury buyers every week, the exact profile for this home
- LeadingRE global network syndication plus targeted luxury portals and social campaigns
- Invitation-only broker and influencer preview event: the agents who control the $2M+ buyer pool, in the home, at dusk
- Every inquiry personally qualified by Victoria. No casual traffic, no wasted showings
Convert & Close
- Weekly showing-feedback loop converted into live strategy adjustments: we react in days, not months
- Offer-craft psychology: structured deadlines, clean counter-management, multiple-offer dynamics when they appear
- Builder-respecting negotiation: contract dates, appraisal-gap strategy, and clean terms that protect your bottom line and your calendar
- Contract-to-close management through every Colorado deadline. You build, we handle everything else
You Built It Once. Built It Right. Now Let's Sell It That Way.
One conversation with Victoria Fitch, about your calendar, your carry, and what this home should return, and you'll leave with a clear picture of what a re-launch looks like. The home is ready. The plan is ready.
See how Victoria markets luxury: Denver luxury new construction · About Eric
Victoria Fitch
Iron Spur Land Company · Woman-owned land development and advocacy, negotiating with integrity.